QUasem;Osmani+Proposal

As a group we tried to re-invent an already popular and important tool in the dental hygiene industry. In this case the toothbrush. We hope to design a product that makes the toothbrush more efficient and more accessible. Efficient because, the toothbrush dispenses the toothpaste that is also used in the action of brushing your teeth, and, more accessible as we intend to incorporate a larger ergonomic handle which may make it easier for people with arthritis or similar diseases to hold the product. As the product is simple, We feel that subtle changes can make the difference between a popular efficient product, and another good idea gone to waste. Brushing teeth does not require concentration, and people do not generally put to much thought into handling their brush either, thus we know that our product must be easily recognizable during the first processing stages of the brain. As the processes are during this stage are rapid, our product will include clues and affordances which the user can percept easily, from information that he already has, without having to learn much. The shape of the handle and contours, should be easily recognizable, applying various textures to product may signify the various components. This could also possibly be done with color. To do this we must look at Gibson’s affordance theory, and Gestalt’s Law of pattern perception. Although no work is done exclusively, each group member will pay more attention to his strengths. Shayer Quasem: Conceptualizing a narrative to visualize, and idea generator. Omar Osmani: Quick and creative use of software (PhotoShop). Lead designer. Our final deliverables will include a 3D model of our product, and we will try to demonstrate its use in its expected environment. We will hope to show how our changes to the product can make it more useful, efficient, and accessible. Quasem, Shayer; Osmani, Omar
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